My two Cents.

United States Sen. Ted Stevens said “the Internet is not just something you dump something onto.”

This was to describe the opposing views of network neutrality. On June 28, 2006 he used this metaphor to criticize a proposed amendment to the committee bill. The amendment would have prohibited Internet service providers such as AT&T and Verizon communications from changing fees to some companies higher priority access to the network or their customers. This metaphor has been widely ridiculed as demonstrating Stevens poor understanding of the Internet, despite the fact that he was in charge of regulating it.

For the first time in history we have a tool that we don't know how to use yet. It's gotten bigger and more exciting than we ever thought possible and now were dealing with the consequences. I recently ran into a gentleman at my favorite restaurant, Chipotle, and he was reading a book about net neutrality and how all great technologies are soon to be committed to control and regulation by the powers that be. This was written in 2001.

People now have the ability to copy at will any content in the world and share it readily through their community without proper compensation to the creator. This is why our business plan has to change. There is no longer a direct sales team. Today people have to qualify your work. You have to produce more and of better quality work that contributes to society in order to eat. This is not necessarily a bad thing. The Internet gave us a larger commercial audience - and the key word is commercial. Today, people are able to see your work as it is being dispersed. And if someone likes it they will sponsor your efforts. The business plan is no longer: money comes from consumer and goes to creator. The Internet, and the pioneers like Google, Facebook, Yahoo, all got the idea to give content for free. FREE People! And in return got to promote products and services that they deemed creative, fun, exciting and profitable. This is how the internet is going to work forever. A third-party, i.e. advertisers, will be the monetary supply for these creators. What are the effects? People will have to make better content, and for more people.

As a growing small business I know this first hand. The direct-sales business model is dying. We must all learn to produce better work and sell the concept to a third-party who wants to place their product or services in front of YOUR audience.

Ever read the book who moved my cheese? Well guess what things be changing!